Below you can find all of our pre-ride communications that are emailed to participants that cover everything from helping you set up fundraising to what to pack for the day of the event!

If you have any questions on these, please contact Pete Basso, our director of communications.

Introduction Letter to Registered Riders/Runners

If you are receiving this email then CONGRATULATIONS, you have successfully made a decision to help others by riding your bike 200 miles in one day, June 22nd to Okoboji, IA. My name is Pete Basso and I’ll be communicating with you over the weeks leading up to the big day.  We’re going to have a lot of fun while getting serious about helping others to END HUMAN TRAFFICKING.

Through the email correspondence, my goal is to deliver:

  • Quick, interesting emails that are easy to read and informative.
    • Keeping the group informed of all things pertaining to the ride
    • Building the BTC200 Community
    • Weekly fundraising updates
    • Training tips for the ride
    • Nutrition and hydration tips
    • Answers any questions you have in a group forum so everyone gets access to the information
    • Inspirational stories from our group

Again, I want to thank you for putting others first in your life and dedicating yourself to this cause.  I’m honored and humbled over the outpouring of support we have received already.  It’s only April 13th and we have 33 willing participants already.  More importantly, we have raised almost $45k through our corporate sponsor donations. WOW, that’s a great head start.  NOW is the time we go to work seeking personal donations from our extended network of friends, families, co-workers, acquaintances etc.

The goal is to raise $200k this year.  If this is your first year riding, set a goal of $500 in donations, if you have ridden before, you should be able to pull in $1500 in donations.  Make sure your Crowdrise fundraising page is set up and you’re pushing that link out to social medial through FaceBook, Instagram, Twitter, SnapChat or through email.

Social media has been very valuable for getting the word out and raising funds.  Also, personal phone calls to people you know who believe in helping others works very well.  Should you have any issues setting up your Crowdrise page, please email me.

Let me know if you have any questions.  We look forward to a very successful fundraising season and an incredible ride.

200 Miles. One Day. One Goal, End Human Trafficking

Best Rides,

Pete Basso, BTC200 Board (Communications)

Top Five Ways to Fundraise

Team:

We are only 7 weeks out from the 200 mile ride to the glorious waters of Okoboji.  Perhaps my favorite day of the year for so many reasons, most of all because I get to ride my bike with my lots of  friends for 200 miles while helping to drastically make a difference in someone else’s life.

The main focus of this ride is to help others through various means, one of them being raising funds.  Many of you have asked for advice on the best ways to seek out donations.  The BTC200 will generate a tremendous amount of buzz on your FB feed’s, up to and just past, the ride date so its beneficial to seek donations multiple ways.

Below is a list of some ways to get you started.  If you have additional ideas, please send an email back to me so we can get the message out to the group.

  1. Crowdrise Template: First thing you should do is set up your fundraising page.

Without your Crowdrise Account set up, you don’t have anywhere to direct the donor too  

Here’s a quick guide to getting you started.

– Intro: 

200 miles in one day on a bike is painful, even though I’m helping to fight sex slavery, it still hurts.

– Compelling Quote or Stat: 

My friend Andrew once said, “Either you’re really good at cycling or you really can’t stand human trafficking.” 

– Touch of Personality: 

I’m not that good at cycling.

– Call to Action:

Join me in the fight against sex slavery, locally and internationally, as we raise awareness about this issue and help address the immediate and causal problems through our strategic partners.

Facebook or Linked In Template:

Attention Getter:

 Did you know that “compelling stat here”

An estimated 27 million adults & 13 million children worldwide are victims of human trafficking. About 9 times the total population of the state of Iowa.

Approximately 75-80% of human trafficking is for sex.

80% of those sold into sexual slavery are under 24, some are as young as six years old.

An estimated 30,000 victims of sex trafficking die each year from abuse, disease, torture & neglect.

– Why would anyone ride their bike 200 miles in one day?

Personal Statement:

– I was shocked to find out that sex trafficking is happening right where I live.

I’m Involved:

 I’m riding 200 miles in one day to raise awareness and funds to fight human trafficking locally and internationally.

You Get involved:

 Join me in this fight to Stop The Traffic

– We can’t feel bad and do nothing. Join me…

– We can make difference together. Join me…

** if you are having any troubles with the page, please call or email me at the contact info below.  I’m happy to help you with this.  

  1. Personal Email:
  • Sending out a personal email to your friends, family or co-workers letting them know about your journey.
  • Be specific when telling them what has motivated you to do this ride and what it means to you.
  • Discuss the purpose of our OK200 organization;
    • Promote awareness of this problem around the world
    • Take Action – programs that work to prohibit the crimes and extract the survivors
    • Drive Results – restore the survivors, help them build back into a normal existence
  1. Social Media: FB / Instagram / Twitter / Snapchat etc
  • Social media is the quickest way to access a lot of people to promote your page
  • Post your donation page once per week.  I try to post mine each week on the same day.
  • Post early in the morning so it gets traction all day
  • Make your header catchy and interesting, (Think like a journalist who has to write a catchy title to make you want to read the article)
  • Be fairly brief in your write ups so they don’t lose interest before the end
  • Make sure you have a call to action, (PLEASE DONATE BY CLICKING THIS LINK)
  1. Add To Your Signature on Your Personal Email
  • Customize your email salutation to reflect your donation link.  (See below)
  • Promotes the ride to anyone who you are emailing in a non-invasive way
  • You can add this to your mobile device email salutation
  1. Set Up A Team Page on CrowdRise:
  • You can use others that want to help out by creating a fundraising page in their name under your account.
  • Allow them to move through their circle of friends to seek donations for your team.
  • Login to your CrownRise Account.  Click on Manage Team Tab and Invite Team Members to join you. It’s that easy.
  • Any donations they receive will come through your account.

Please let me know if I can be of any help when setting up your pages.  While CrownRise is fairly easy to navigate, I was held up on a couple of things before figuring out how to get if completed.

Thanks again Team, we are so excited for the ride this year.  The momentum has been electric already.

Ride Philosophy

We have a lot of new riders this year.  Many of them have asked lots of questions about what to expect when participating in the OK200.  Admittedly, my first time participating I did not sleep for 2 days coming into the ride date.  200 miles is a daunting task to manage in one day, I don’t care what your experience level is.  However, there is some general ride etiquette that will ensure a safer and more enjoyable rider for everyone.

So our group got together and put together a “Ride Philosophy” that should help you gain an understanding of what is expected from you when you participate in a moving organism known as a peloton.

Please take a few minutes to read through this document and feel free to ask me any questions.

RIDE PHILOSOPHY:

This ride is not “easy.” It’s a 200 mile one-day ride that departs before sunrise and goes all day before arriving in Okoboji before sunset. The weather is unpredictable and it can drastically affect the comfort level of this ride as well. The difficulty level of this ride means that not everyone will make it on a bike. Please consider your riding level and speak with past participants prior to departure. The ride moves along between 18-22 mph in a tight group over open roads.

Each rider should be…

  1. Capable of riding and a good pace for at least 25 miles between scheduled stops. Example: If it is perfectly flat and there is no headwind, we would travel as a group between 17 mph to 20 mph. This translates to an average of 180 Watts. With a tailwind of 10mph, we will hit speeds of 25 mph to 30 mph.
  2. Extremely comfortable riding in a large group of riders, drafting off one another, on the open roads. Keeping everyone safe is a priority of the ride. This is done by keeping the group of riders condensed.
  3. Never be in the TT position when you’re in the bunch.  You don’t have access to the brakes when you’re on the aerobars.  Always be on the hoods where you have much more control.  Only when you get to the very front should you ever get into the aero-tuck position. Aero-bars are dangerous in a group, so we would like it if you just left them at home.

RULES OF THE ROAD
Center Line:
Please do not at any time cross the center line. Repeat offenders will be asked to abandon the ride and provide support to the rest of the riders the remainder of the day. It is our discretion if people are putting themselves and others into harm’s way, and they will be asked to abandon.

Leading: Riding on the front of the pack is a position of responsibility. Not only are you the eyes of the group, but more importantly you are the one responsible for making decisions that affect everyone else on the ride. What may be safe for you may not be safe for the other riders behind you. Running red lights, splitting cars, squeezing through traffic, etc., forces everyone behind you to do the same thing. Set a pace that is appropriate and keep the pace steady and smooth. We have averaged 18 mph during our past rides. A sustained wattage will be monitored by those of us using power meters. Should the group wattage exceed 220 to 250 watts, you will hear a bell ring which indicates the need to pull back a little bit. This ride is NOT a race. You are not to “attack” off the front or try to show everyone how strong you are. That’s what races are for.

Holding a line: To avoid overlapping wheels, ride as if you are on rails. Use verbal and hand signals to avoid obstacles in the road. Ride smoothly and predictably, do not accelerate or brake too quickly, and announce when you are stopping or slowing. Do not at any time sprint ahead and disrupt the flow. Even if there is a corner coming up, stay side by side and go through the corner like a well oiled machine. Riding with your bars ahead of the rider beside you is called “half-wheeling” and is a major faux pas. It’s up to you to keep up with the speed of the slower rider next to you.

Following: There should be NO gaps in the group. As soon as you see a gap, fill it by riding into the space in a steady and controlled manner.

Peeling off: When you are tired of riding at the front and feel it is time to go to the back, make sure the rider beside you knows this. Once you have both established that you are going back, check briefly that there isn’t someone overlapping your back wheel, then both riders slowly and gradually move to the outside and let the group come through the middle. Do not suddenly veer off to the side, peel off in a steady and controlled manner.

Too tired to go to the front: If you do not want to go to the front, sit at the back and let the riders coming back from the front of the group slot in ahead of you. It is not acceptable to work your way up to the front of the group and slow down because you don’t feel strong enough to be at the front. If for whatever reason you do find yourself at the front, pedal through and take what is known as a “token pull”. You go to the front for a couple seconds, agree with the rider beside you that you are both peeling off, and properly fall to the back.

Moving in a group: If you need to go to the back of the group, or need to move out away from the side of road because the road is damaged (for example), just steadily move in whatever direction you want to go in. The key to all group riding is to do things gradually and steadily. Even if there is a rider right next to you as you pull out to the side of the road, if you do it gradually, the other rider will naturally have time to move over with you. If you do anything sudden you will likely cause a crash. This is also very important when “peeling off” and “filling a gap”.

Obstacles and hand signals: All obstacles should be warned of by a simple hand signal. When you see an obstacle in the road ahead of you, put your hand down and give a signal that lets the riders behind you know if which direction they should go to avoid it. Traditionally a quick wave of the hand will suffice. It is NOT acceptable to yell, then weave around it at the last minute. If you only see the obstacle at the last minute, ride through it! Better to get a flat than to take down the whole group. An obstacle worth pointing out is one that will damage a bike or person behind you. Don’t point out manhole covers unless they are deeply set in the road, or leaves or small cracks in the road.

Slowing and adjusting speed: You should ride ever so slightly to the side of the rider in front of you; so when they slow down, you either stop pedaling and start to slightly overlap your front wheel with their rear wheel, or you touch the brakes gradually, once again using the “wheel overlap” as a buffer zone so as not to slow down too suddenly for the riders behind you. This is probably the biggest crash causer on group rides.

Less Than 3wks Out From Our 200 Mile Journey, Let’s Get Donations

Historically this is our biggest month to secure donations.  Let’s go after it with diligence.  Your friends, family and extended network will become more enticed to give as we get closer to the ride.  People give impulsively and not expectantly, go after the donations with joy and love in your heart.  We are truly doing a great thing for people who need it most.  Seeking donations can be a difficult thing to do, I understand that, however, I find putting your heart in the right place and your mind with the survivors, makes asking for donations for them much easier.

  • Push your links out through Social Media
  • Send out a heartfelt email to your network
  • If your place of business will let you seek donations through work, then push through an email there
  • Push the BTC200 Brand Video out to your people

BE ENCOURAGED!

THE RIDE: 

Thinking back to our Kick-Off meeting we held that earlier in the year, it seemed as though we had a LONG time to prepare for the ride.  Now we are down to 3 weeks left, can you believe it?  Not long now before we take on the 200.  I know you’re excited too, but secretly you’re a little anxious about the ride.  That’s okay, everyone experiences some anxiety during the lead up to the ride. Here’s the thing, we have an incredible group of people supporting the ride and you’re going to make it to the finish.

You will experience a lot of emotions the Friday before the ride;

  • Freedom – to ride your bike across a beautiful Iowa countryside for 200 miles, not every country you’d be able to do this freely
  • Friendship – and camaraderie as you get to meet new people and ride with old friends
  • Determination – you’re going to make the 200 miles, no one will be able to stop you.
  • Pride – you will be among many “others-centered” people with incredible hearts and tremendous generosity accomplishing a great goal.  You should be proud.
  • Faith – when you get tired, (and you will), you’ll lean on your faith, and us, to get you through the tough mileage.  Everyone experiences a patch of mileage that is tougher than the rest of the ride.  Just remember how tough the people we are fighting for have it and remember, we’re just riding bikes
  • Compassion – when you reach Arnold’s Park in Okoboji, you will be forever bonded to this group of incredible people.

Keep in mind what’s been accomplished over the years through this ride, it’s truly changed people’s lives.  See our impact slide to summarize what this 200 mile ride has accomplished.

Have a great week Team.  Keep focused, the finish line is just ahead.

Peter Basso

Board Member – Communications

pete.basso@breakthecycle200.com

ONE DAY.  200 MILES.  ONE GOAL

END HUMAN TRAFFICKING

What To Bring on Ride Day

We are down to just 8 days before the ride.  Last year we sent out some information pertaining to the items you may want to bring for the ride.  These items will help you accomplish a more successful ride and be more comfortable throughout the day.

WHAT TO BRING: Checklist

The Obvious Stuff:

  1. Bicycle
  2. Helmet
  3. Cycling Shoes
  4. Sunglasses
  5. Cycling gloves
  6. Water Bottles (at least 2)
  7. Tail Light – (replace your batteries this week)
  8. Bike Computer
  9. Swimsuit – if you want to swim after the ride
  10. Overnight Bag – change of clothes, toothbrush, ibuprofen etc

The Other Important Stuff:

  1. Sunscreen– Purchase the “sport edition” and reapply multiple times during the day
  2. Chamois butter– for the nether regions that will definitely experience some friction.  Bike World carries a good selection.  Even if you’re an experienced rider and don’t use it on regular rides, I would recommend it specifically for this ride.  Bring enough to reapply several times during the ride.  As we get further into the mileage, you’ll experience some discomfort.  This will help to limit or eliminate it altogether.
  3. Extra Socks / Bib Short / Arm warmers:  In case we experience weather or if you just want a fresh change halfway through, some riders will change at lunch and put a fresh of bib shorts and socks on.
  4. Phone charger: Needs no explanation
  5. Bike Computer Charger:If your bike computer takes a charge, then you may want to recharge it when we take a lunch break.
  6. Personal Hydration or Nutrition:If you have specific hydration or nutrition items that you want to bring along, make sure you bring them.  The OK200 provides quite a bit of nutrition and hydration for the ride but some riders have finicky stomachs and know what works with their bodies.  Bring what works, make sure it is marked with your name.
  7. Blanket For Your BikeNot to keep it warm, haha, but to keep it safe in the trailer for when we bring the bikes back to West Des Moines.  Lots of bikes go in the trailer, by wrapping your bike with a blanket you’ll limit any scratches or dings that may happen in transport.  We are not responsible for any damage to bikes going back on the trailer, so give your bike some loving and wrap it up.

Bike World has generously offered a Ride Support vehicle and mechanic for the duration of the ride.  They will be available for any mechanical issues that occur during the ride such as flat tires or bike adjustments.  We will also have a traveling wheel pit in case something more serious happens to someone’s wheel.  We have a wheel-pit signup that helps us to know who’s bringing an extra set of wheels.  Please take a minute to sign up on this link to let us know if you’re able to bring an extra set of wheels for yourself or someone that may need them.

KEEP PUSHING OUR YOUR DONATION ASKS…

Safe Rides,

Pete Basso

Board Member – Communications

pete.basso@breakthecycle200.com

ONE DAY.  200 MILES.  ONE GOAL

END HUMAN TRAFFICKING

ONE WEEK OUT - Event Itinerary for Next Thursday - Saturday

We are one week from the ride.  WOW, your training is pretty much done.  Time to focus on the task ahead and the events leading up to the ride.

2018 OK200 Events Information

 

6/21: THURSDAY, PRE-RIDE DINNER

Dinner will be at the Valley Community Center located at 4444 Fuller Road.  We’ll start at 6pm.  The dinner is “pot-luck” so please get signed upsee the link below, to bring something if you haven’t already.  As you enter the Community Center, we’ll have NEW BTC200 T-Shirts and Jersey tops ready for the riders and T-Shirts ready for the volunteers.

  • Please bring any overnight bags that you’ll need for Friday night so we can load them in the trailer

Here is the link to register for what to bring to the potluck:

6/22: FRIDAY, THE RIDE DAY 

  • Valley Church Parking lot at 4343 Fuller Road.  We’ll be on the far SW side of the parking lot.  Please park your cars as close the Mills Civic side of the parking lot as you can so we don’t interfere with church events.
  • WE LEAVE PROMPTLY AT 5AM.
  • Please show up at 4:45am so we can get some pics and handle any last minute details.
  • Last minute suggestions: Make sure you have your chamois cream applied, change out any batteries on HR monitors, rear lights, charge your bike computers etc.
  • OK200 Ride Route:

o   Strava File: Click here

Lunch at the 100 Mile mark

  • We will stop in Lake City, IA. at the country club
  • Lunch will be buffet style and is covered by the BTC200.
  • Eat, stretch, relax , recharge phones, bike computers and get refreshed for your next 100.

Arrival in Okoboji:

  • We are ending the ride at the Green Space at Arnold’s Park. There will be a big white tent set up, and dinner will be served to riders and volunteers. We have asked the housing hosts to pick you up from the Green Space at Arnold’s Park. This doesn’t have an address, but the restaurant adjacent to it is located at 37 Lake Street, Arnolds Park.
  • Before you sit down to eat dinner,it’s very important to LOAD YOUR BIKES IN THE TRAILER and anything else you would like brought back to Valley Church in Des Moines.  We are not responsible for any bikes left behind so make sure you personally bring your belongings to whomever is loading the trailer.  (This is where you’ll want to use your blankets to wrap your bikes)
  • Your housing hosts are all are members of First Presbyterian Church of Spirit Lake who are graciously providing hospitality and a free place for you to stay. They will provide you with bedding and towels. Please be respectful of your hosts home.
  • To find your host look for them holding a sign with your name on it to help you know where to go. Host will take you to their home and will help you with transportation to their church on Saturday morning if you need it.

6/23: SATURDAY MORNING

  • 9 AMon Saturday: If you signed up for breakfast, please come to First Presbyterian church (3501 Hill Ave, Spirit Lake, IA).  They have been gracious enough to host an omelet breakfast at their expense.
  • 10 AM – Start loading the chartered busfor trip back to Valley Church parking lot.
  • 10:30 AM: Chartered bus will beleaving First Presbyterian Church to come back to Valley Church in West Des Moines.

RETRIEVING YOUR BIKES:

  • The trailer(s) with the bike will be going back to Bike World (West Des Moines), located at 5003 EP True Pkwy).  They are open Sat 10am – 7pm and Sun Noon – 4pm. You’ll be given a wrist band with your name to attach to the bike and one for yourself.  Bring that with you to give to Bike World to get your belongings.

We’ll cover some of these details again at the Pre-Ride dinner but we wanted to get them out to you now so you can read thru them carefully.

See you Thursday night.

Pete Basso

Board Member – Communications

pete.basso@breakthecycle200.com

ONE DAY.  200 MILES.  ONE GOAL

END HUMAN TRAFFICKING

TAPER WEEK: You’re training is done!

Leading up to the week of the ride you should begin tapering your training and going easy all week.  Concentrate on getting your bike completely dialed in.

The Week of June 18 – 22nd, here’s what your training should look like…

  • Monday:  Riding fairly easy.  It’s ok to mix in a couple of hard efforts for 3 to 5 mins. Cut your overall time on the bike back to 60-90 mins
  • Tuesday: Same as Monday
  • Wednesday: If you want to mix in a couple of hard 30 sec or 1 min efforts during your ride to shake out the legs, that’s works.
  • Thursday: take the day off the bike or spin in your neighborhood for 30-45 mins.  Go super EASY.

Mechanically: Are there any noises your bike is making that you need checked?  Get it done now.  Do a general check over of your bike.  Make sure everything is tight.  Clean your chain and cassette and re-lube.

“It’s not about your ability, it’s about your AVAILABILITY”

Have a great week Team.  Keep focused, the finish line is just ahead.

Peter Basso

Board Member – Communications

pete.basso@breakthecycle200.com

ONE DAY.  200 MILES.  ONE GOAL

END HUMAN TRAFFICKING

TWO MORE DAYS TILL GO TIME!

We are two days from launch, are you ready?  The weather is looking a little dicey but at least the winds are in our favor at the moment, (keep your fingers crossed).  We have reached $86,061 towards our goal of $125,000.  This is historically our largest week for donations.  Please make sure you are pushing your Crowdrise pages out to your friends, family and co-workers via social media.  For those of you who signed up under the agreement that you’ll raise a minimum of $500 in donations, you have till October to get these donations in before we close our our fiscal year.  However, your best opportunity to capitalize on the energy and emotions that we generate thru social media happens this week and next.

2018 OK200 Events Information

6/21: THURSDAY, PRE-RIDE DINNER

Dinner will be at the Valley Community Center located at 4444 Fuller Road.  Please note corrected start time for dinner.  We’ll start at 6:00pm The dinner is “pot-luck” so please get signed up, see the link below, to bring something if you haven’t already.  As you enter the Community Center, we’ll have NEW BTC200 T-Shirts and Jersey tops ready for the riders and T-Shirts ready for the volunteers.

  • Please bring any overnight bags that you’ll need for Friday night so we can load them in the trailer

Here is the link to register for what to bring to the potluck:

http://www.perfectpotluck.com/meals.php?t=QGVF4840

6/22: FRIDAY, THE RIDE DAY 

  • Valley Church Parking lot at 4343 Fuller Road.  We’ll be on the far NW side of the parking lot.  Please park your cars as close the Mills Civic side of the parking lot as you can so we don’t interfere with church events.
  • WE LEAVE PROMPTLY AT 5AM.
  • Please show up at 4:45am so we can get some pics and handle any last minute details.
  • Last minute suggestions: Make sure you have your chamois cream applied, change out any batteries on HR monitors, rear lights, charge your bike computers etc.
  • OK200 Ride Route:

o   Strava File: Click here

o   TPX File: Attached

o   GPX File: Attached

Lunch at the 100 Mile mark

  • We will stop in Lake City, IA. at the country club
  • Lunch will be buffet style and is covered by the BTC200.
  • Eat, stretch, relax , recharge phones, bike computers and get refreshed for your next 100.

Arrival in Okoboji:

  • We are ending the ride at the Green Space at Arnold’s Park. There will be a big white tent set up, and dinner will be served to riders and volunteers. We have asked the housing hosts to pick you up from the Green Space at Arnold’s Park. This doesn’t have an address, but the restaurant adjacent to it is located at 37 Lake Street, Arnolds Park.
  • Before you sit down to eat dinner,it’s very important to LOAD YOUR BIKES IN THE TRAILER and anything else you would like brought back to Valley Church in Des Moines.  We are not responsible for any bikes left behind so make sure you personally bring your belongings to whomever is loading the trailer.  (This is where you’ll want to use your blankets to wrap your bikes)
  • Your housing hosts are all are members of First Presbyterian Church of Spirit Lake who are graciously providing hospitality and a free place for you to stay. They will provide you with bedding and towels. Please be respectful of your hosts home.
  • To find your host look for them holding a sign with your name on it to help you know where to go. Host will take you to their home and will help you with transportation to their church on Saturday morning if you need it.

6/23: SATURDAY MORNING

  • 9 AMon Saturday: If you signed up for breakfast, please come to First Presbyterian church (3501 Hill Ave, Spirit Lake, IA).  They have been gracious enough to host an omelet breakfast at their expense.
  • 10 AM – Start loading the chartered busfor trip back to Valley Church parking lot.
  • 10:30 AM: Chartered bus will beleaving First Presbyterian Church to come back to Valley Church in West Des Moines.

RETRIEVING YOUR BIKES:

  •   The trailer(s) with the bike will be going back to Bike World (West Des Moines), located at 5003 EP True Pkwy).  They are open Sat 10am – 7pm and Sun Noon – 4pm. You’ll be given a wrist band with your name to attach to the bike and one for yourself.  Bring that with you to give to Bike World to get your belongings.

We’ll cover some of these details again at the Pre-Ride dinner but we wanted to get them out to you now so you can read thru them carefully.

See you Thursday night at 6pm.

Pete Basso

Board Member – Communications